Who we are

About us

Kewalraj & Co. was started in 1953 and has been in the business of Toothbrushes & Oral Hygiene care products manufacture since the last 65 years. Established as a partnership firm, it has been owned and controlled by the Malhotra family since inception. It is one of the pioneering enterprises in its field of business in India.

The firm's business philosophy has been "commitment to quality and customer satisfaction" and this has enabled the firm to grow from its tiny origins into a global business enterprise.

The firm has facilitated business process outsourcing for major corporation and has over the years, have been doing contract manufacturing for household names such as Colgate, Unilever, Oral-B and Ciba-Giegy.

Ozette Kewalraj & Co  Dr Flex Kewalraj & Co

The firm also manufactures and markets toothbrushes under its own registered trade name OzetteĀ® & Dr Flex , which is making inroads into the local market. It is currently the highest selling toothbrush in the CSD (defense sector) and CPC (Central Police Canteen). Our products are very popular on amazon.in , flipkart.com & paytmmall.com.

We have been exporting our products to various countries all over the world including USA, England, France, Australia, UAE, Russia, Various African countries, Various Middle-Eastern countries.

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State of art


Kewalraj & Co. has 2 factories in Lonavala (Maharashtra) INDIA, with 200 employees located close to Mumbai (Bombay). All of which are equipped with state-of-the art machinery made by M/s.Boucherie of Belgium. The total combined manufacturing capacity of these factories is currently placed at 3.5 million toothbrushes per month.